Take-Two Prioritizes New IP Creation for Growth

Take-Two Interactive, the parent company of Rockstar Games (GTA 6 developers), has unveiled its future strategy, emphasizing the creation of new intellectual properties (IPs) over solely relying on established franchises.

Take-Two's Strategic Shift Towards New Game Development

The Limitations of Relying on Legacy IPs

Take-Two CEO Strauss Zelnick, during the company's Q2 2025 investor call, addressed the future of its iconic IPs, including Rockstar's GTA and Red Dead Redemption series. While acknowledging their current success, Zelnick highlighted the inherent risk of over-reliance on legacy titles. He noted the inevitable decline in appeal, even for successful sequels, comparing it to the natural processes of decay and entropy. He warned against the potential consequences of neglecting new IP development, stating that it would be akin to "burning the furniture to heat the house."

Zelnick emphasized that while sequels present a lower-risk option, continued innovation through new IPs is crucial for long-term success.

Staggered Releases for GTA 6 and Borderlands 4

Regarding future releases of established franchises, Zelnick confirmed a strategy of spacing out major game launches to avoid market saturation. While GTA 6's release is anticipated in Fall 2025, it will be significantly separated from Borderlands 4's launch, projected for Spring 2025/2026.

Judas: A New First-Person Shooter RPG for 2025

Take-Two's subsidiary, Ghost Story Games, is preparing to launch a new IP, Judas, a narrative-driven, first-person shooter RPG. Expected in 2025, Judas will feature player-driven narrative choices impacting relationships and the overall storyline, according to creator Ken Levine.