Halo Infinite Update Boosts Xbox FPS: Relaunch Ad Campaign Suggested

The "Summer 2025 Update" for Halo Infinite, which runs until June 10, is now live and packed with exciting new content. Players can dive into new playlists, wield the powerful new Mutilator weapon, enjoy sandbox updates, and utilize new Forge tools. Additionally, the update adds more weapons to the Weapon Bench and introduces 50 more tiers, four armor sets, bonus XP, and an extra challenge slot for those who opt for the Premium Operation Pass.

For some fans, these updates might feel like too little too late. Halo Infinite has undergone significant changes over the years, including the rebranding of its developer from 343 Industries to Halo Studios. This shift came in response to a dramatic drop in player numbers post-launch, fueled by fan frustration over content scarcity, progression systems, monetization issues, and the scrapping of a much-anticipated "game changer" battle royale mode.

However, others believe Halo Infinite has never been better. In a Reddit thread titled "Halo Infinite REALLY should do a 'relaunch' ad campaign. It's just not the same game as at launch. Not even close," one fan expressed their renewed enthusiasm: "I can't imagine anyone who likes Halo but hasn't given this game a chance, or haven't played since launch, would be disappointed coming back. And I can't imagine they or especially the general gaming public, realize how much has been added and changed.

"I didn't play for months. I came back to three new guns, a bazillion new maps, multiple new firefight modes, mountains and mountains of things to grind for and unlock. And that's just from my few-month break. I really think this game would get a huge boost from a good trailer showing off all the additions and changes since launch. It would do wonders for their reputation as well.

"I see so many people who attack this game, saying things about it that haven't been true in years," they continued. "Three new pieces of equipment, five new guns, like a hundred new maps or more, like 10 new game modes, hundreds of new armor pieces, a much much better free credit shop, quadruple the ranked playlist to grind for (finally, that's what I've been wanting), career rank to grind for. All the old battle passes resulting in what, a thousand tiers almost? One of them is even completely free with some great reach armor. An incredible, incredible Forge, awesome custom games, a custom games browser which only Halo 5 had before, firefight, enemy and friendly AI in Forge."

Another fan agreed, stating, "I wholeheartedly agree, the game is easily the best game since [Halo 3] and the best 343 has produced. Just took a while to get here, but I never left, so it’s been fun to watch play out," while another shared, "I share this feeling. I have a buddy who wrote it off pretty early and hasn’t come back. He’s already trashing the game, and I try telling him it’s solid now, but he doesn’t want to hear it."

"Multiplayer-wise, it's the best Halo ever made," added another fan.

Halo Games in Chronological Order

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In a different thread featuring the iconic image from Halo Infinite's marketing, which shows Master Chief holding his helmet against his leg, someone asked, "How does everyone feel about this picture since we've seen what Halo Infinite had become?"

"I really love Infinite. Been playing since about halfway through Season 1. Revitalized my love for a series I stopped playing during Halo 4’s lifespan. Has the best Spartan customization and I also really like that different modes are constantly in rotation, custom games is fun, campaign is fun; unique but fun; music is a banger," responded another.

"Approaching my first Onyx rank and am on track to be the first Halo game I hit max career rank. The gameplay is very fluid and feels super organic blending the feel of the classic games with some modern upgrades (and sprint feels so so good in this game). As much as I love the classic games and go back to them from time to time, Infinite has my favorite gameplay overall. The game has outgrown the shell of its release and has only gotten better with time. I’m optimistic about what’s on the way and I really think Infinite is one of my favorites in the series!"

"It's the best arena shooter on Xbox right now," replied another. "Halo Infinite scratches that itch that I wish COD did."

One less enthused fan said: "This image represents the last little bit of hope I had. I genuinely think Halo’s time is over, the people who understood how to make the magic happen are all scattered and gone."

Xbox Games Series Tier List

Xbox Games Series Tier List

IGN's review of Halo Infinite's single-player campaign in 2021 awarded it a 9/10, stating: "Halo Infinite's single-player campaign is exactly what this series needed. It brings out the best in Master Chief's unique and satisfying combat style while leveraging old ideas to create memorable new moments. Its story falls short for both new and veteran players, but it was worth the six-year wait."

With Microsoft’s multiplatform video game release strategy in full swing, some Xbox fans are wondering whether Halo will soon make the jump to PlayStation, following in the footsteps of games like Forza Horizon 5 and Gears of War. In November, Microsoft’s gaming chief, Phil Spencer, mentioned there are no “red lines” in its first-party lineup, hinting at potential future expansions.