Sonic Producers to Create Live-Action Toys 'R' Us Film

In a surprising announcement that taps into nostalgia and excitement, a live-action Toys "R" Us movie is currently in development. According to Variety, Story Kitchen—the creative force behind recent video game movie hits like the Sonic the Hedgehog films—is set to bring the iconic toy store to life on the big screen. Their vision is to encapsulate the magic of childhood in a dynamic, modern adventure that reflects the enduring legacy of Toys "R" Us across its 70-year history in the toy industry.

“Toys 'R' Us is a cultural touchstone that continues to resonate with the child in all of us,” said Story Kitchen co-founders Dmitri M. Johnson and Mike Goldberg. “As fans who grew up in the '80s and considered Toys 'R' Us one of the most magical places on Earth, we are thrilled to collaborate on a film that will embody the spirit of adventure, creativity, and nostalgia that Toys 'R' Us represents.”

The film draws inspiration from beloved movies like Night at the Museum, Back to the Future, and Big, as well as successful toy-to-movie franchises such as Barbie. While casting details remain under wraps, Johnson, Goldberg, Timothy I. Stevenson, and Elena Sandoval will produce for Story Kitchen, with Kim Miller Olko, president of Toys "R" Us Studios, also joining the production team.

“As Toys 'R' Us' inaugural film, this project offers a thrilling chance to translate the enchantment of our brand to cinema,” said Miller Olko. “We aim to create a film that is as boundless as play itself, capturing the electrifying sense of wonder that defines Toys 'R' Us. This story will ignite the imagination, spark adventure, and spread joy, resonating with kids of all ages.”

Story Kitchen's portfolio continues to expand, with recent announcements including a film adaptation of Square Enix's Just Cause, directed by Ángel Manuel Soto of Blue Beetle fame. The studio is also working on adaptations of Dredge: The Movie, Kingmakers, and Sleeping Dogs, showcasing their versatility and dedication to bringing diverse and engaging stories to the screen.