Heim Nachricht Ist Activision Planung, neue große Spiele mit KI zu erstellen?

Ist Activision Planung, neue große Spiele mit KI zu erstellen?

Autor : Isaac Mar 21,2025

Activision überraschte Spieler mit Anzeigen für neue Projekte, die auf ihren beliebten Franchise -Unternehmen basieren: Guitar Hero, Crash Bandicoot und Call of Duty. Die Anzeigen selbst, die mit neuronalen Netzwerken erzeugt wurden, lösten jedoch eher Kontroversen als Aufregung aus.

Guitar Hero Mobile Bild: Apple.com

Die erste Anzeige für Guitar Hero Mobile , die in den sozialen Medien von Activision erscheinen und mit einer App Store-Vorbestellseite verlinkt, enthielt beunruhigende, unnatürliche Bilder. Dies führte schnell zu einer weit verbreiteten Diskussion und enthüllte ähnliche Kunst in Anzeigen für Crash Bandicoot Brawl und Call of Duty Mobile . Während anfängliche Spekulationen auf einen Hack hinwies, bestätigte Activision später ein absichtlicher, wenn auch unkonventioneller Marketing -Experiment.

Crash Bandicoot Brawl Bild: Apple.com

Die Gaming -Community reagierte negativ und kritisierte Activisions Vertrauen in generative KI anstelle von professionellen Künstlern und Designern. Bedenken hinsichtlich des Potenzials für AI-generierte Inhalte, um die Qualität der Spiele zu senken, was zu Vergleiche mit elektronischen Künsten und seiner Geschichte kontroverser Entscheidungen führte.

Call of Duty Mobile Bild: Apple.com

Activisions Einsatz von KI in Entwicklung und Marketing wird immer umstrittener. Das Unternehmen hat bereits die Rolle der KI bei der Erstellung von Inhalten für Call of Duty: Black Ops 6 bestätigt.

Nach der Gegenreaktion wurden einige Werbeposts entfernt. Ob Activision beabsichtigt, diese Spiele zu veröffentlichen oder einfach die Reaktion des Publikums mit dieser provokativen Marketingstrategie zu messen, bleibt ungewiss.

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