Star Wars Video Game Faces Sales Slump

Ubisoft's highly anticipated Star Wars Outlaws has reportedly underperformed sales expectations, impacting the company's share price. The game, intended as a financial turning point for Ubisoft, hasn't met projected sales figures, causing a dip in stock value.

Ubisoft Banks on Star Wars Outlaws and Assassin's Creed Shadows for Recovery

Stock Price Slumps Following Outlaws Launch

Ubisoft positioned Star Wars Outlaws and the upcoming Assassin's Creed Shadows (AC Shadows) as key drivers of future growth. However, despite positive critical reception, Star Wars Outlaws' sales have fallen short of internal targets, resulting in consecutive days of share price decline beginning September 3rd.

Ubisoft's Q1 2024-25 report emphasized the importance of these two titles in reshaping the company's financial trajectory. While the company reported a 15% increase in console and PC session days, largely due to Games-as-a-Service, and a 7% year-on-year rise in monthly active users (MAUs) to 38 million, the underwhelming performance of Star Wars Outlaws casts a shadow on these positive metrics.

Sales figures for Star Wars Outlaws have been labeled "sluggish." J.P. Morgan analyst Daniel Kerven, as reported by Reuters, revised his sales projection downward from 7.5 million units to 5.5 million units by March 2025, citing the game's failure to meet expectations despite positive reviews.

Following the game's August 30th release, Ubisoft's share price experienced a significant drop. On September 3rd, shares fell 5.1%, followed by an additional 2.4% decline by Tuesday morning. This marks the lowest share price since 2015, adding to a year-to-date drop exceeding 30%.

While critics generally praised Star Wars Outlaws, player reception appears less enthusiastic, reflected in a Metacritic user score of 4.5/10. Conversely, Game8 awarded the game a 90/100 rating, hailing it as an exceptional title. For a detailed perspective, see our full review (link below).