Genshin Impact Pop-Up Store Opens in NYC

The Genshin minini Series is making its exciting debut in the USA, landing in New York this January! Dive into the details to discover the array of products and exclusive goodies awaiting Genshin fans.
Genshin Inazuma Mininis Are Here
Bring Home Cute Versions Of Your Favorite Inazuma Characters
The Genshin minini Line Friends Pop-Up Store is set to open its doors in New York on January 22nd! Located at the Line Friends Square in the New York Times Square Store, the event will run from January 22 to February 2, 2025. This marks the first time the Genshin minini pop-up store has ventured to the Western hemisphere, following successful events in Japan and Seoul, South Korea in 2024.
Fans can look forward to purchasing various merchandise featuring adorable miniature versions of beloved Genshin characters such as Paimon, Raiden Shogun, Kamisato Ayaka, Kamisato Ayato, Yoimiya, Sangonomiya Kokomi, and Kaedehara Kazuha.

The Inazuma Genshin minini product lineup includes:
- Plush Doll ($25.95)
- Plush Keyring ($15.95)
- Figurine Keyring ($19.95)
- Figurine ($21.95)
- Coller Metal Keyring ($21.95)
- Coller Portable Handheld Fan ($32.95)
- Coller Metal Sticon Set ($21.95)
- Coller Silicone Set ($15.95)
- Phone Grip ($11.95)
- Mouse Pad ($6.95)
- Raiden Shogun Water Globe ($99.95)
- Inazuma Gift Set ($59.95)
- Inazuma 5-Tier Umbrella ($24.95)
Currently, the Genshin minini line is exclusively available in-store, though there's potential for future online availability. Note that the Genshin minini Plush Doll and Plush Keyrings are exclusive to the in-store experience.
Genshin Impact x LINE FRIENDS Products

The pop-up store will also feature a range of Genshin Impact x Line Friends merchandise, showcasing other popular characters like Alhaitham, Tighnari, Neuvilette, Xiangling, Xiao, Klee, Lynette, Albedo, Ganyu, and more.
The regular Genshin Impact x Line Friends products include:
- SD Phone Grip ($11.95)
- SD Acrylic Keyring ($8.95)
- Metal Mirror Keyring ($13.95)
- SD Epoxy Sticker ($2.95)
- Acrylic Magnet Set ($24.95)
- Spiral Notebook ($5.95)
- T-Shirts (M/L/XL) ($42.95)
- 17oz Tumbler ($15.95)
- Laptop Sleeve ($42.95 for 13in, $44.95 for 16in)
- Raiden Shogun Umbrella ($29.95)
Customers can also enjoy special gifts with their purchases. Spend over $10 USD to receive a Genshin Impact Shopping Bag, over $40 USD for a Genshin minini Paimon Fan, and over $80 USD for a random Inazuma Lenticular Photo Card featuring any of the six Inazuma Genshin minini characters, excluding Paimon.
Capture The Moment In The Photo Zone
Image from Genshin Impact X (Twitter)
In addition to the wide range of products, visitors can capture memorable moments at the POP-UP Photo Zone. By taking photos, posting them on Instagram with the designated hashtags, and tagging the official Line Friends US account (@linefriends_us), fans can receive special coupon gifts. These coupons, when redeemed in-game, offer 1050 Primogems, 20,000 Mora, 5 Hero’s Wits, and 5 Refining Magic Minerals. Please note that these special coupons are available in limited quantities.
Line Friends US is also planning a cosplay model photography event, though specific details have yet to be announced.