Demi Lovato set to headline PlanetPlay\'s latest green initiative, will appear in Subway Surfers and more
Author : Madison
Jan 23,2025
Demi Lovato Headlines PlanetPlay's Make Green Tuesday Moves Initiative
Pop star and actress Demi Lovato is partnering with PlanetPlay for their latest Make Green Tuesday Moves (MGTM) campaign, a recurring initiative supporting environmental causes. Lovato's involvement extends beyond simple endorsements; she'll appear in several popular mobile games.
This isn't PlanetPlay's first rodeo. They've previously collaborated with celebrities like David Hasselhoff and J Balvin to promote environmental awareness within mobile gaming. This time, however, the scope is impressive.
Lovato-themed avatars will be featured in a range of titles including Subway Surfers, Peridot, Avakin Life, and Top Drives, with all proceeds benefiting environmental projects.
A Multi-Win Strategy
PlanetPlay's approach stands out. Unlike many celebrity-driven campaigns, MGTM boasts significant reach and participation from numerous game developers. This widespread engagement suggests a potentially substantial impact on environmental initiatives.
The campaign offers multiple benefits: it supports environmental causes, provides a unique opportunity for Lovato fans to interact with their idol within their favorite games, and offers developers a chance to contribute to a worthy cause.
For a curated selection of top mobile games released in 2024, check out our best-of list!
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