"Borderlands 4 CEO: $80 Price No Issue for True Fans"

The anticipation for Borderlands 4 is building as Gearbox Software shares more details, yet one critical aspect remains undisclosed: the game's price. Speculation has been rampant, with fears it might exceed $80. In a tweet on May 14, Gearbox CEO Randy Pitchford addressed a fan's concern about the steep price, stating that pricing decisions are out of his hands and that true fans will find a way to purchase the game. This response sparked significant backlash, with many fans expressing frustration and disappointment in the comments.

During a PAX East panel on May 10, Pitchford acknowledged the rising costs of game development, noting that Borderlands 4's budget is over twice that of Borderlands 3. He mentioned the increasing complexities and tariffs involved, but did not confirm the $80 price tag, leaving it open to speculation. His comments about fans needing to find a way to afford the game have left many feeling alienated, prompting some to reconsider their purchase.

In contrast, Take-Two Interactive, the publisher of Borderlands 4, took a more measured approach to the pricing discussion. In an interview with IGN, Take-Two CEO Strauss Zelnick emphasized the value their games offer compared to other forms of entertainment. He stated that their goal is to provide entertainment that far exceeds its cost, suggesting that consumers are willing to pay for quality. Zelnick also pointed out that Take-Two employs a game-by-game pricing strategy, as evidenced by the $50 price tag on their upcoming title, Mafia: The Old Country, and rumors of GTA VI possibly costing over $100.

In an interview with GamesIndustry.biz on May 16, Zelnick reiterated Take-Two's commitment to delivering more value than what they charge, maintaining their flexible pricing model. Amidst ongoing controversies, including recent review-bombing over EULA changes, Gearbox may need to heed fan feedback more closely as the release date of Borderlands 4 on September 12, 2025, approaches. The game will be available on PlayStation 5, Xbox Series X|S, Nintendo Switch 2, and PC. Stay tuned for further updates by checking out our article below!