Pokémon 2024'te Japonya'nın Eğlence Şampiyonu Oluyor

A recent GEM Partners survey reveals Pokémon's dominant brand reach across seven Japanese media platforms. The annual ranking, based on a unique "reach score" measuring daily brand interactions, places Pokémon at the top with an impressive 65,578 points.

The survey, conducted monthly with 100,000 respondents aged 15-69, shows Pokémon's immense popularity. Its App Games category score alone (50,546 points) constitutes 80% of its total score, largely driven by Pokémon GO and the new Pokémon Trading Card Game Pocket by DeNA. Further contributions came from Home Video (11,619 points) and Video (2,728 points). Strategic collaborations, such as the Mister Donut partnership, and the rising popularity of collectible card games also boosted its reach.

The Pokémon Company's 2024 financial report underscores this success, reporting 297.58 billion yen in sales and 152.23 billion yen in gross profit. These figures solidify Pokémon's position as a leading and rapidly expanding brand in Japan.

The Pokémon franchise encompasses a vast media landscape, including video games, anime, movies, card games, and more. Managed jointly by Nintendo, Game Freak, and Creatures since the formation of The Pokémon Company in 1998, the franchise's coordinated efforts clearly pay off.