Pokémon Go Announces Live Event for Brazil

Author : Andrew Jan 24,2025

Niantic Unveils Exciting Pokemon Go Plans for Brazil, Featuring a Major Sao Paulo Event

Niantic recently announced significant updates and events for Pokemon Go players in Brazil during a gamescom latam 2024 panel. Key highlights include a large-scale event in Sao Paulo slated for December, increased PokeStop availability nationwide, and a locally produced promotional video.

Alan Madujano (Head of LATAM Operations), Eric Araki (Brazil Country Manager), and Leonardo Willie (Emerging Markets Community Manager) detailed Pokemon Go's remarkable popularity in Brazil, a surge further fueled by previous price reductions on in-game items.

Charts showing Pokemon Go's revenue changes in Brazil

While details surrounding the December Sao Paulo event remain limited, Niantic promises a city-wide takeover. The event is being developed in collaboration with the Sao Paulo Civil House and local shopping centers to ensure a fun and safe experience for all attendees.

Further enhancing the Brazilian Pokemon Go experience, Niantic is actively working with various city governments to establish more PokeStops and Gyms across the country.

Details about the locally made Pokemon Go video

Brazil's continued success with Pokemon Go, evidenced by the commissioned promotional video, underscores its importance to Niantic. The company's commitment to the region promises an exciting future for Brazilian players.

Pokemon Go is free-to-play (with in-app purchases) and available now on the App Store and Google Play.