GTA 6 Trailer 2 Release Date: Take-Two Boss Emphasizes Proximity to Launch

It could be some time before we see the release of *Grand Theft Auto 6* Trailer 2. Recent comments from Strauss Zelnick, CEO of Rockstar’s parent company Take-Two Interactive, suggest that marketing materials are typically unveiled closer to a game's launch window—meaning fans might have to wait until near the fall 2025 release date for another glimpse.

The first *GTA 6* trailer, released in December 2023, shattered viewership records, but since then, Rockstar has remained silent on new content. This 15-month information drought has led to wild speculation and increasingly intricate fan theories about when the next trailer will drop.

Some of these theories have involved counting holes in Lucia’s cell netting, analyzing bullet holes in the car from the first trailer, and even decoding license plates. One of the most popular theories revolved around lunar phases, which shockingly predicted the announcement date of Trailer 1. However, this method was later disproven as a reliable indicator for Trailer 2.

So when exactly will *GTA 6* Trailer 2 arrive? At this point, there’s still no official word. But based on Zelnick’s recent remarks during an interview with Bloomberg, it seems likely that Rockstar will continue its strategy of maintaining mystery and delaying major reveals until closer to launch.

When asked directly why *GTA 6*'s release date remains under wraps, Zelnick responded:

“The anticipation for that title may be the greatest anticipation I’ve ever seen for an entertainment property. And I’ve been around the block a few times and I’ve been in every entertainment business there is.

We want to maintain the anticipation and the excitement. And we do have competitors who will describe their release schedule for years in advance. And we found that the better thing to do is to provide marketing materials relatively close to the release window in order to create that excitement on the one hand and balance the excitement with unmet anticipation. We don’t always get it exactly right, but that’s what we are trying to do.”

There are two key takeaways here. First, Zelnick confirmed what many have suspected: Rockstar intentionally keeps details scarce to keep hype alive. The studio thrives on secrecy, and the longer they stay silent, the more fans speculate and engage with the game’s lore and rumors.

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Mike York, a former animator at Rockstar New England who worked on *Grand Theft Auto V* and *Red Dead Redemption 2*, discussed this marketing tactic on his YouTube channel. He believes Rockstar is actively encouraging fan theories by staying silent.

“They're reaching and pulling and trying to come up with these really cool theories to decipher when the next trailer will be,” he said of the fan community.

“Specifically Rockstar, they're very secretive about what they do, and this is a really cool tactic because it creates allure and it creates mystery and it creates people talking about it without them having to do anything. The more they're silent the better it is, because the more people will be antsy and want to talk about it and have this feeling of not knowing what's going to happen.”

York also pointed out that Rockstar could easily announce the Trailer 2 release date if it wanted to—but chooses not to, precisely because the silence itself fuels excitement.

“They could easily release the trailer date and be like, ‘Hey this is when the trailer's coming out,’ but they don't do it. And they don't do it on purpose because it's a really, really good marketing tactic. If you think about it, it creates these really cool theories.

“This brings the fans together. This is a really cool way to get fans to talk about your game when you’re not releasing anything yet, in-between the times.

“All these theories are great. They only create hype, they create talk, they create mystery behind the games.”

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Returning to Zelnick’s comments, the second major takeaway is the implication that *GTA 6* Trailer 2 won’t surface until just before the game’s scheduled 2025 fall release. That means fans might not see any new trailers until late summer or early autumn—assuming no delays occur.

In the meantime, while we all eagerly await further news, you can explore IGN’s coverage of other related topics including whether Rockstar may delay GTA 6 until May 2025, how Take-Two plans to handle the future of GTA Online post-GTA 6, and whether the PS5 Pro will run GTA 6 at 60 frames per second.