Amazon's Pre-Order Phenom Tops Bestseller List

Onyx Storm Takes Flight: A Phenomenal Success in 2024's Amazon Bestsellers

2024 saw a plethora of captivating books, but one title unexpectedly soared to the top of Amazon's bestseller list: Onyx Storm, the latest installment in Rebecca Yarros's Empyrean series. Released this week, its success is a testament to the power of viral marketing and a compelling narrative.

If you're unfamiliar with the Empyrean series, you've likely heard of its predecessor, Fourth Wing. The series' popularity is largely attributed to its viral success on BookTok, mirroring the trajectory of other romance novels like Colleen Hoover's It Ends With Us, a 2022 bestseller that later became a film adaptation.

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The Empyrean Series: A Recipe for Success

While BookTok undeniably played a significant role, the series' inherent appeal also contributed to its phenomenal success. Fourth Wing and Iron Flame boast a blend of familiar and fresh elements: a touch of Harry Potter's magic, the romance of Twilight, and the dragon lore reminiscent of Inheritance Cycle. This familiarity, coupled with a unique twist, makes the books incredibly engaging.

Another factor contributing to the series' popularity is the explicit depiction of the protagonist's romantic encounters. What begins as a typical young adult novel quickly transitions into a steamy, epic fantasy romance featuring dragons and intense intimacy. This combination proves irresistible to many readers.

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Amazon's 2024 Bestsellers: Beyond Onyx Storm

Onyx Storm secured the second spot on Amazon's 2024 bestseller list. The top spot belonged to Kristin Hannah's The Women, released in February 2024, which also topped The New York Times bestseller list. Here's a glimpse at the top ten:

1. The Women - Kristin Hannah
2. Onyx Storm - Rebecca Yarros
3. Atomic Habits - James Clear
4. Hillbilly Elegy - J.D. Vance
5. The Housemaid - Freida McFadden
6. Mom, I Want to Hear Your Story - Jeffrey Mason
7. Dad, I Want to Hear Your Story - Jeffrey Mason
8. The Anxious Generation - Jonathan Haidt
9. It Ends With Us - Colleen Hoover
10. Good Energy - Casey Means M.D.