Squid Game: Unleashed is free to play, for everyone, including non-Netflix members

Netflix's Squid Game: Unleashed is a free-to-play battle royale game, available to everyone, regardless of Netflix subscription status! This surprising announcement, made at the Big Geoff's Game Awards, is a clever strategy to boost the game's launch on December 17th and promote the upcoming second season of the hit Korean drama.

The game itself is a fast-paced, violent take on titles like Stumble Guys and Fall Guys, featuring minigames inspired by the deadly challenges in the original series. Survival is key; the last player standing wins the grand prize.

This bold move by Netflix, expanding their gaming service beyond subscribers, marks a significant step for Netflix Games. It showcases the potential synergy between their streaming content and gaming division, cleverly leveraging the popularity of Squid Game to attract a wider audience to their gaming platform. Importantly, the game remains ad-free and free of in-app purchases. The announcement itself, made at a major awards show, has also generated considerable positive attention, potentially addressing past criticisms leveled at the event's broader focus.