Ubisoft Shareholder Plots Protest Outside Paris HQ, Accuses Company of Failing to Reveal 'Discussions' With Microsoft, EA, and Others Allegedly Interested in Acquiring IPs

A minority Ubisoft shareholder, AJ Investments, plans a protest outside the company's Paris headquarters. CEO Juraj Krúpa accuses Ubisoft of mismanagement, citing declining shareholder value, poor operational execution, and a failure to adapt to market trends. Krúpa alleges a lack of transparency regarding strategic decisions, including the Assassin's Creed Mirage DLC partnership with the Savvy Group and undisclosed discussions with Microsoft, EA, and other potential acquirers of Ubisoft's intellectual property, as reported by MergerMarket. Ubisoft has been contacted for comment.

Previously, Bloomberg reported discussions between Ubisoft's Guillemot family and Tencent to take the company private. These talks were exploratory, and Ubisoft stated it would inform the market accordingly. Ubisoft has faced a prolonged period of challenges including high-profile game flops, layoffs, studio closures, cancellations, and repeated delays. Speculation continues regarding potential proposals, with reports suggesting Tencent's reluctance due to the Guillemot family's desire to retain significant control.

Krúpa criticizes the repeated delays of Assassin's Creed, impacting stock prices and disproportionately harming retail investors. He believes these delays were predictable and benefited larger institutional investors. AJ Investments urges frustrated investors to join the May protest, aiming to pressure Ubisoft for improved shareholder value and transparency. If Ubisoft's strategic review yields positive results, the protest will be called off. AJ Investments also threatens legal action for misleading investors. This protest follows a September open letter to Ubisoft's board, expressing dissatisfaction with the company's performance and urging leadership changes or a sale, particularly after the disappointing launch of Star Wars Outlaws.

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