The Best Time to Buy a TV at a Decent Price in 2025

Investing in a TV is a big decision, as it's a central fixture in most homes. Cutting corners on picture quality and lifespan to save a few dollars isn't wise. Instead, focus on finding the best TV for your gaming and streaming needs at the best price. Fortunately, TV deals abound throughout the year, meaning you rarely need to pay full price if you know when to shop.

While Black Friday and Cyber Monday are well-known for significant discounts, other times offer substantial savings on top-tier gaming TVs and high-quality 4K models. The weeks leading up to the Super Bowl often feature excellent deals, coinciding with manufacturers releasing new spring models. This makes the current period a prime time to find deals on previous-generation TVs. However, other upcoming sales events, including holiday weekends and Amazon Prime Day, also present opportunities.

Black Friday and Cyber Monday

The post-Thanksgiving shopping extravaganza has expanded into a multi-week event. TVs often receive some of the year's deepest discounts, making it a prime shopping period. You'll find budget-friendly options for guest rooms or kids' spaces, along with discounts on higher-end models released earlier in the year.

While in-store Black Friday deals still exist, they often require early arrival to secure inventory. Cyber Monday provides the online counterpart, with major retailers like Amazon, Best Buy, and Walmart offering competitive deals. Amazon's sales often mirror Prime Day's intensity, but with limited stock and availability.

Before the Super Bowl

Following the holiday rush, the lead-up to the Super Bowl (around mid-January to early February) often sees retailers restocking and offering attractive TV deals. Older models usually receive deeper discounts, but deals on newer models are also available. Currently, we're already seeing Super Bowl deals on Samsung OLED TVs.

Early January also marks the announcement of new TV models at CES (check CES 2025 details for upcoming releases), leading retailers to clear out older stock to make room for the spring releases.

Springtime

Around March through Memorial Day weekend, manufacturers like Samsung, LG, Sony, TCL, etc., release their newest TVs. This creates opportunities to find deals on previous-year models as retailers prepare for the new inventory. Upgrades between model years are often incremental, so purchasing the previous year's model often means minimal feature loss.

Amazon Prime Day

Once an Amazon-exclusive event, Prime Day (mid-July) now sees participation from other retailers. Walmart, Best Buy, and others offer competitive deals, often matching Amazon's prices.

Prime Day typically offers deep discounts comparable to Black Friday and Cyber Monday, but many of the best deals are on older models. Deals are added throughout the event, so continuous monitoring is recommended. However, Black Friday generally offers a wider selection of sales across more retailers.

Long holiday weekends (President's Day, Memorial Day, Fourth of July, Labor Day) often feature sales, though discounts may be less significant than during major sales events. Selection may also be more limited, but decent deals are still possible. Currently, President's Day sales are underway, with Best Buy offering particularly strong deals until February 17th.

Best Electronics Sale### Best Buy Presidents' Day Sale

38See it at Best BuyTV Release Cycles Matter

Understanding TV release cycles is crucial for securing the best deals, especially for the latest models. CES in January announces many new models, with releases beginning around March. Deals on older models typically appear during this spring release period. New model releases continue into the summer, with prices often not dropping until the fall, culminating in the best deals during Black Friday and Cyber Monday.

TV Brands With New Products

Most major brands release updated models annually. Here's a summary:

Samsung

Samsung focuses on higher-end models, with fewer budget options. New models offer incremental improvements over predecessors, focusing on brightness, mini-LED and QD-OLED backlighting, and enhanced gaming features.

LG

LG's OLED evo TVs receive upgrades in 2025, including AI personalization and improved "Brightness Booster Ultimate" technology. The G5 model offers a 4K 165Hz variable refresh rate for gamers.

Hisense

Hisense's 2025 lineup features higher-end ULED models with 144Hz refresh rates. The 136" MicroLED TV offers a large display with mini-LED technology.

Vizio

Vizio made minor improvements in 2024, removing the top-line P-series. The M-series (mid-range) and V-series (budget) remain, along with the budget-friendly D-series (1080p).

TCL

TCL significantly updated its lineup in 2024, introducing Q- and S-series, with the QM8 as the flagship. CES 2025 saw the announcement of the QM6K entry-level Mini LED TV.

Roku

Roku expanded into its own line of Roku TVs in 2024, offering various models (24" to 75") prioritizing streaming. The Plus series includes the Voice Remote Pro, while Select models have the basic Roku Voice Remote. Roku Channel access is available independently of a Roku streaming device.

Top Budget TVs You Can Buy Now

For immediate purchases, we maintain an updated list of current TV deals. Here are some top budget picks for 2025:

### Hisense 65U6N

0Offers accurate colors, solid contrast, and numerous features at a low price. See it at Amazon### TCL 55Q750G

1Impresses with contrast and brightness, achieving 144Hz in 4K with VRR enabled, while remaining affordable.See it at Amazon### Hisense 50U6HF

0An affordable TV with Amazon Fire TV OS for easy streaming and smart home integration. See it at Amazon