World of Tanks Blitz goes IRL with an enormous graffitied tank on a promotional journey

World of Tanks Blitz is pulling off a massive marketing stunt: a cross-country road trip with a real, decommissioned tank! This eye-catching vehicle, decked out in vibrant graffiti celebrating the recent Deadmau5 collaboration, made its debut in Los Angeles during The Game Awards. Rest assured, this street-legal tank is fully decommissioned, so no rogue DJs or Wargaming employees are involved. Spotting the tank and snapping a photo entered fans into a contest to win exclusive merchandise.

The Deadmau5 and World of Tanks Blitz collaboration is now live, offering players the chance to acquire the exclusive Mau5tank—a dazzling vehicle equipped with lights, speakers, and music. Themed quests, camos, and cosmetics are also available to unlock.

The sight of a World of Tanks Blitz tank traversing the nation is undeniably humorous, a playful embrace of the game's gamified nature. While some serious military simulation enthusiasts might scoff, the stunt is ultimately harmless fun. It's not the first time a company has used this type of unconventional marketing—breweries and others have done similar things—but seeing a tank rolling through your neighborhood is sure to brighten even the dreariest winter day.

If this inspires you to try World of Tanks Blitz, be sure to check out our list of current World of Tanks Blitz promo codes for a head start!