Stellar Blade vs \"Stellarblade\" Lawsuit Makes It More Confusing

A US film production company is suing Sony and Shift Up, alleging trademark infringement over the successful PS5 game, Stellar Blade.

Trademark Dispute Over "Stellar Blade"

Registered Trademarks Collide

"Stellarblade," a Louisiana-based film production company, has filed a lawsuit against Sony and Shift Up, the developers of Stellar Blade, claiming trademark infringement. The film company specializes in commercials, documentaries, music videos, and independent films.

Griffith Chambers Mehaffey, owner of Stellarblade, alleges that Sony and Shift Up's use of "Stellar Blade" has harmed his business. He claims reduced online visibility, making it difficult for potential clients to find his company due to the game's prominent search results.

Mehaffey's lawsuit seeks monetary damages, attorney fees, and an injunction to prevent further use of "Stellar Blade" (or similar variations). He also demands the destruction of all Stellar Blade materials held by Sony and Shift Up.

Mehaffey registered the "Stellarblade" trademark in June 2023, following a cease and desist letter to Shift Up. He claims ownership of stellarblade.com since 2006, using it for his business since 2011.

Mehaffey's lawyer stated to IGN that it's "difficult to imagine" Sony and Shift Up were unaware of Mehaffey's prior rights. Stellar Blade, initially known as "Project Eve," was announced in 2019, renamed in 2022, and trademarked by Shift Up in January 2023. Mehaffey's trademark registration followed in June 2023.

Mehaffey's lawyer emphasized to IGN that Mehaffey "has used the STELLARBLADE name for his business for nearly 15 years." They argue that Sony and Shift Up's actions have caused significant online visibility issues, jeopardizing Mehaffey's business. The similarity of logos and the stylized 'S' are also cited as points of contention.

It's important to note that trademark rights can often be applied retroactively, extending protection beyond the official filing date.