Flexion and EA to partner up and bring the publisher\'s hit mobile catalogue to alternative app stores

Flexion and EA's renewed partnership expands EA's mobile game library to alternative app stores, bypassing Google Play and the iOS App Store. This signifies increased accessibility for gamers and a significant shift in how major publishers view the potential beyond Apple and Google's dominance.

The rise of alternative app stores has been a prominent theme this year, particularly since Apple's concessions in regions like the EU. Flexion, having previously successfully ported Candy Crush Solitaire, is now collaborating with EA to bring a wider selection of EA's mobile titles to these alternative platforms.

Until recently, the iOS App Store and Google Play were the primary avenues for mobile game distribution. However, legal challenges compelling Apple and Google to abandon certain anti-competitive practices have paved the way for the emergence of alternative app stores. This benefits players through competitive incentives offered by these new platforms to attract users.

The Epic Games Store's free game program exemplifies the potential benefits. While the platforms utilized by Flexion and EA might not offer identical incentives, they are likely to provide greater flexibility in policies previously rejected by Apple and Google.

The long-term implications are substantial. EA's participation signals a significant trend. Their adoption of alternative distribution channels suggests a promising future for smaller developers.

Currently, the specific EA games slated for release on these alternative app stores remain undisclosed. However, titles like Diablo Immortal and other Candy Crush games are strong possibilities.