The Biggest Upcoming Sales Events of 2025

While Black Friday remains the undisputed champion of shopping events, numerous seasonal sales have emerged as formidable contenders in recent years. With retailers vying for customers throughout 2025, even now presents excellent opportunities to snag deals on technology, video games, and countless other products.

To help you maximize your savings this year, we've compiled a calendar of major upcoming sales events. Plan your shopping strategy—online or in-store—for 2025 and beyond!

1. Valentine's Day Sales (Now–February 14)

While not traditionally a shopping holiday, Valentine's Day inspires gift-giving, leading to early February discounts on potential presents. Expect deals on smartwatches, jewelry, LEGO flower sets, video games, and book sets. These often represent the year's lowest prices to date.

See the latest deals:

LEGO Botanicals Orchid
$49.99 Save 20%! $39.99 at Amazon

LEGO Icons Flower Bouquet
$59.99 Save 20%! $47.99 at Amazon

LEGO Botanicals Pretty Pink Bouquet
$59.99 at Amazon

LEGO Botanicals Wildflower Bouquet
$59.99 Save 20%! $47.96 at Amazon

2. Presidents' Day Sales (February 13–17)

Following Valentine's Day, Presidents' Day brings sales on mattresses, clothing, laptops, and PCs. Expect sitewide deals from various retailers, including Amazon.

3. Tax Day Sales (April 15)

Tax Day, while not a holiday, often features discounts on TVs, electronics, and LEGO sets, capitalizing on tax refunds.

4. Star Wars Day Sales (May 4)

May the 4th be with you (and your wallet)! Find deals on Star Wars merchandise, including LEGO sets, movies, games, and collectibles.

5. Mother's Day Sales (May 8–11)

Similar to Valentine's Day, expect discounts on flowers, jewelry, watches, and chocolates, along with other gift items.

6. Memorial Day Sales (May 22–26)

This three-day weekend brings sales on mattresses, clothing, appliances, laptops, and furniture. Major online retailers offer extensive promotions.

7. Dads and Grads Sales (June 1–15)

June combines graduation and Father's Day sales, offering discounts on TVs, laptops, PCs, furniture, and more. An ideal time for electronics purchases before summer sales.

8. 4th of July Sales (July 1–6)

This three-day weekend often features significant discounts on electronics (TVs, gaming monitors), mattresses, appliances, furniture, and clothing. Expect good deals on sporting goods and grills.

9. Prime Day (Mid-July)

Amazon Prime Day, a major sales event rivaling Black Friday, often sees participation from other retailers. Expect deals across a wide range of products.

10. Labor Day Sales (August 25–September 1)

Labor Day weekend brings significant discounts on mattresses, clothing, LEGO sets, laptops, PCs, Apple products, and outdoor gear. A prime shopping opportunity before Black Friday.

11. October Prime Day Sales (Mid-October)

Amazon's October Prime Day-like sale ("Prime Big Deal Days") offers deals ahead of Black Friday, often matched by other retailers.

12. Black Friday Sales (November 1–30)

Black Friday offers the best deals across all categories and retailers. Expect deals throughout November, with peak discounts on Thanksgiving and Black Friday itself.

13. Cyber Monday Sales (November 30–December 5)

Cyber Monday, now as significant as Black Friday, offers online discounts following Thanksgiving weekend. Deals often extend throughout Cyber Week.

14. Green Monday Sales (December 8–23)

Green Monday represents the final pre-Christmas sales push, often extending until Christmas Eve, with many retailers offering "last-minute" deals.

15. New Year's Sales (December 26–January 1)

Post-Christmas sales offer discounts on returned gifts and older tech models, making it a good time to buy TVs and gaming monitors.